Saturday, January 26, 2008

We are changing for you…

The latest ad from Canara bank has been a real refresher. It is a pleasant change, these days even public sector banks are spending and making something meaningful to retain/attract customers. The ad with lady saying “Square slice” to her Cricket addict husband is what I liked the most among the series of ads in this genre being streamed. The process and implementation part if you see is really sweet and noteworthy. Even the second ad where a south Indian mother in law learns Punjabi to leave her Punjabi “Bahu” surprised, rejoicing in the first meeting, is soothing.
The whole idea goes much beyond the simple words…
If changing ourselves a bit here and there brings smile on the face of people who matter to us…why not do so? Is it so difficult to change ourselves even that much? Is working on this flexibility too much of an burden. Frankly speaking, this should not be the case. We can adapt ourselves and that can go a long way without any major difficulty. A mix of these tiny things can go a long way in to changing our important relationships. Just make it a point to change say four – five things initially for the people who matter to us. The result will be awesome. Just attempt it as if you are doing pilot testing..Life will be better.

1 comment:

RAJIV SINGH said...

A perfect example of how marketing meets philosophy or should I say Kotler meets Ravi Shankar :) Even the smallest things that happen arounfd us or that we witness are nothing but an equation wherein our own experiences and lives have a factor weight. Hence a relationship is inevitable :) The problem is "do we understand it"? Keep Rocking